Your log files are a gold mine of information about not only your web site, but your business. Understanding your web site traffic patterns -- seeing your web site through your potential customer's eyes -- is key to improving your business. Web server log files give you a view into your customer's activity and can help you tune your web site to acquire new customers. FastStats Log Analyzer is a powerful, quick, and inexpensive way to sift through gigabytes of logs and produce easy-to-understand summaries of your web site traffic.
FastStats Log Analyzer can help you answer the following questions:
# Is my CPC advertising profitable?
Are you spending $0.75 per click on your Google advertising, but only receiving $0.56 per click in revenue? FastStats is designed to help you determine your revenue per click, which you can use to price your Google advertisements.
# How "sticky" is my site?
Are your potential customers getting lost in the clutter? Which pages on your web site are the most effective or the least effective at retaining customers?
# Visualize how traffic moves through your web site:
Use FastStats' Hyperlink Tree View to graphically see how customers move through your web site.